11 Ways Restaurant Menus Make You Spend More Money
Restaurant menus are carefully constructed with subtle hints that encourage you to buy more. Next time you eat out a restaurant, try to spot which of these clues are built in the menu.
- They avoid prices that end in .99 because it seems more expensive.
- They use extremely descriptive language.
- They use names that connect to family such as “Grandma’s homemade apple pie”.
- They use ethnic food terms (such as Italian terms) to imply more texture and flavor.
- They visually highlight expensive items.
- They use expensive items to make cheaper items seem reasonably priced.
- The offer food in two portions.
- They put the most profitable items in the upper right hand corner where your eyes naturally fall first.
- They limit your choices.
- They set the mood to spend, including the ambiance and music.
To know more about how restaurant menus set you up to spend more money, click here.