11 Ways Restaurant Menus Make You Spend More Money -

11 Ways Restaurant Menus Make You Spend More Money

11 Ways Restaurant Menus Make You Spend More Money

Restaurant menus are carefully constructed with subtle hints that encourage you to buy more. Next time you eat out a restaurant, try to spot which of these clues are built in the menu.

 

  1. They avoid prices that end in .99 because it seems more expensive.
  2. They use extremely descriptive language.
  3. They use names that connect to family such as “Grandma’s homemade apple pie”.
  4. They use ethnic food terms (such as Italian terms) to imply more texture and flavor.
  5. They visually highlight expensive items.
  6. They use expensive items to make cheaper items seem reasonably priced.
  7. The offer food in two portions.
  8. They put the most profitable items in the upper right hand corner where your eyes naturally fall first.
  9. They limit your choices.
  10. They set the mood to spend, including the ambiance and music.

 

To know more about how restaurant menus set you up to spend more money, click here.